The working estimator

Pick a service, set the real numbers, and the price band updates while you type.

Name: Tufelan
Address: 93 Workshop Way, Apt 3, Austin, Texas, 97250, US
Telephone: +1 (499) 555-0889

Every figure below is copied off our published rate card, not invented for this page. This is website content consulting and brand positioning workshop pricing shown the way we actually bill it — a band, two ends, and the modifiers that move them. It is planning arithmetic, not a quote, and we say so at the bottom of the tool every time it recalculates.

Small studio web consulting works best when the client can see the range before the call. Set your variables, read the band, and bring it to the inquiry form if it looks workable.

Read the full rate card

Positioning & Naming $1,400–$2,600

Flat fee per engagement. No unit to set — this is a fixed three-week sprint regardless of company size.

Identity System $2,650

$2,200 base plus $150 per touchpoint, up to 6 touchpoints. A touchpoint is one applied piece — a card, a sign, a social avatar.

Website Content & Structure $570–$840

$95–$140 per page, 4-page minimum. Covers the audit, the rewrite and the sitemap document your developer builds from.

Website Build Oversight $1,080–$1,560

$180–$260 per page, reviewed against the content document at every build milestone. We do not run the build itself.

Brand Guidance Retainer $1,950–$2,850

$650–$950 per month, 3-month minimum. One review call and one written note a month, on decisions already made.

Rush timeline — adds 18% to both ends of the band Applies across every checked line at once. A rush changes our sequencing, not the quality of the revision round. Bundle a second service — 8% off the combined band Only meaningful once two or more lines are checked above. It discounts the total, not each line separately.

Running total $1,400–$2,600

Positioning & Naming: $1,400–$2,600

Working band, not a quote — confirmed after a short call. Nothing here reserves a start date or a place in the schedule.

Bring this to the studio Compare against the rate card

How the band is built

Two of the five lines already carry a low and a high figure in our own rate card — content work at $95 to $140 a page, oversight at $180 to $260 a page, and the retainer at $650 to $950 a month. Multiply the per-unit figures by the unit count you set and that is the band, unmodified.

Positioning & Naming is a flat fee because the deliverable does not scale with a unit — you get one positioning statement and three shortlisted names whether the company has three employees or thirty. Identity System is base-plus-touchpoint math: $2,200 covers the logotype, the type pairing, the accent color and a one-page usage sheet — brand guidelines design kept short enough that someone actually reads it — and each additional touchpoint after the first is $150 flat, capped at six.

The rush modifier is a real 18% added to both ends of whatever band is showing, because a compressed calendar means the associate and the senior consultant clear other work to make room for yours. The bundle discount is a real 8% off the combined total once a second service line is checked, because a shared kickoff call and one combined discovery document cost us less than running two separately. Stack both and the math runs in that order — rush first, bundle second — every time you change an input.

Every page count in the tool above traces back to a real grid check like this one, not a guess.

Nothing you enter here is sent anywhere. The band recalculates in your browser only. Use the form on the contact page when you want an actual answer tied to your project.

What the estimator will not tell you

It will not tell you a launch date, because that depends on a short call and our current queue — we are two people, and a running project ledger past 214 means we plan sequencing carefully rather than stacking work on top of itself. It will not apply a discount that is not listed above; we do not run promotional pricing. And it will not turn into a binding number until a call happens: this is website structure audit and identity pricing shown honestly, not a checkout.

If your number lands outside what you budgeted, say so on the call. A four-page content project at the low end of the band is a different scope than a twenty-page one at the high end, and we would rather trim scope with you up front than quietly stretch a fixed price later.

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Send this band to the studio

The combined band and every line you checked above are copied into this inquiry automatically when you submit it, so you do not have to retype the numbers.

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We reply from office@tufelan.com, or call +1 (499) 555-0889 if you would rather talk it through.

Pick a service, set the real numbers, and the price band updates while you type.

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What the estimator will not tell you

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